I’m going to share with you what I believe to be the 5 most important reasons why your business needs a blog and I’ll show you how these five reasons will help grow your business. Some may be thinking, I’m a little late in the game, that the day of the business blog has already [...]

Webinars are a great way to influence more people and because you can host them for free it doesn’t eat up your budget. 1 – Lead Generation Increase your sales by using webinars to generate qualified leads. The best way to do this is to provide webinars that are relevant to your target market.  For [...]

First what is a marketing mix…it’s the tools you use to influence the demand for your PSI (product, service, or information). The Ps Product Price Place Promotion The Cs Customer solution Customer Cost Convenience Communication What do each of the Ps mean? Product- are the goods-and-services combinations the company offers to the market Price- is [...]

I want to share with you 4 key elements that will improve your success for capturing the right audience. We all have a specific target market, individuals who we want to help with our PSI. But we can’t help anyone if we don’t know who our audience is and how to capture their attention… 1. [...]

If you go back to a previous article titled, 6 reasons why you should learn to do-it-yourself first when developing a business, I talked about the importance of learning the skills that are necessary to the long-term success of your business. However, there will come a time when you must expand and rely on other [...]

I want to teach you some ways, some very effective ways, of generating qualified leads for your business. First lets define what lead generation is. It is a process of identifying qualified people who are receptive to your message and who will likely become buyers of your PSI. When it comes to business development, the [...]

Today we will discuss why it is important to have the mindset of “do-it-yourself first” when developing your business. Whatever your topic is, whatever your business is, learn how to perform every aspect, every job, and every function. Whatever you need done, be it customer service, financial management, website design, sales, marketing, product creation, learn [...]

When I started my business at the end of 2007 I had a serious decision to make. The company I had been working at for 3 years had just downsized me and my pay by 45%. I hated the new position they put me in, but I had a mortgage, a car payment, and all the [...]