The goal: is to ensure you blog is set up right and that it is ready to do its job effectively.

The first thing you may want to do is read this book, WordPress 3 for Business Bloggers. It’s a great introduction and will cover all the things I’ve expected you to have already done. This book is a great first step.

Now the first steps I recommend you take are designed to make sure you blog is working for you. WordPress is a brilliant blogging platform. One of the amazing things about WordPress is that the developers have built-in a lot of the helps you need to get your blog noticed.

The steps I’ll be discussing with you in this chapter are the following:

1. Using WordPress, no exceptions
2. Theming recommendation
1. Genesis
3. Plugin preparation
1. WP Super Cache
2. Scribe SEO
3. All in One SEO Pack
4. Sharedaddy
5. Google Analyticator
6. After the Deadline
7. Jetpack
4. Syndication and Subscriptions

Although this may seem like a lot to cover in one chapter there is no need to feel overwhelmed. I’ll keep it simple! The purpose of going of this information at this point of the book is to make sure you’re prepared for the next chapters that will take us into the fun part, getting your information out into the world!