In Chapter Eight, I’ll teach you about the 5 types of blog articles you should use to educate your target market and the how-to for best business practices. The goal:  is to help you learn how to market your PSI from a consumer perspective. And to prove that there is power in using a business [...]

In Chapter Seven, I’ll teach you about why you should be building a community of “fans” and how-to actually do it through your blog! The goal: to show you how having a support community can help increase the demand for your PSI (product, service, information). Word-of-mouth marketing will always be the best form of marketing [...]

In Chapter Six, I’ll break it down really simple. I’ll explain the cost and ROI of blogging, that’s it! After all that’s what you want to know right? The goal: to help you better understand the value blogging can to your bottom line! The simple fact that you can start a blog, today, without spending [...]

In Chapter Five, I’m going to be teaching you what everyone wants to know, how to get more traffic to you website! There are three really simple strategies you can start implementing now! The goal: is to show you how you can start bring more traffic to your blog this week! It’s really simple, the more [...]

In Chapter Four, I won’t only explain the benefit a blog has on establishing credibility, but I will teach you 5 steps on how-to quickly establish credibility. The goal: is to help you better understand the power blogging has and how it can quickly assist you in exposing your target market to your expertise! With so [...]

In Chapter Three, I’ll introduce you to what I have experienced to be the four most powerful reasons why every small business should be blogging. The goal: by the end of this chapter you will be able to break down the cost and ROI (return on investment) of blogging. Ideally you’ll see how a blog [...]

In Chapter Two, I’ll be explaining the state of our current economy and why now (2012) is the best time to really get on board with the concepts you’ll be learning about throughout this guide. The goal: by the end of this chapter you should have a sense of urgency that is motivating you to [...]

In Chapter One, we’ll explore the open source concept and how it applies to your intellectual property and skills. The goal: by the end of this chapter you should be open to the idea of “giving away your information”, well, open enough to get through the whole guide. “The phrase open source describes practices in [...]

Soon to be released, a new how-to guide for small business owners. I’ve decided to take the information I’ve been teaching for the past couple of years, to business owners about blogging, and put it into a guide, Open Source Your Expertise: How-to for small business blogging. Why am I doing this? Because I believe that your [...]