Increase Online Sales: There’s a plugin for that!

When anyone wants to quickly and easily create, test, and optimize landing pages with WordPress, Premise is the way to go. No doubt. Premise 1.0 is awesome (read more about it here Premise Features). It works great and the developers and brains behind the whole system are brilliant. Probably the best in the industry! However, the news I [...]

Biggest Small Business Challenge

lost profits

The Arizona Small Business Association surveyed their 11,000+ members and the number one challenge those small businesses have is “lack of sales and weak demand for their products and services”. I would agree that this is a huge problem and probably one that is more common than expected. At first this issue sounds like two [...]

Direct Mail Done Right – 3 Simple Things

direct mail marketing

I received this envelope in the mail a couple of weeks ago. I knew it was a direct mail marketing piece, but it was executed very effectively so I wanted to share it with you. The 3 Simple Things The writing looks handwritten. I know that it wasn’t, but at first glance, it looks personal. [...]

Easy List Building with WordPress: There’s a Plugin for that!

email marketing, constant contact

If you’re looking for a way to easily grow your email list, then you’ll want to check out this plugin! WP-Leads Plugin (free) Why I started using it Real simple, I wanted to eliminate the extra steps required to subscribe to my email newsletter. If someone is going to leave a comment and subscribe to my newsletter, [...]

Have Massive Success in the New Economy!

Information marketing

Why does life sucks for so many people? Here’s the deal…People are getting killed in this new economy and have no idea why. FACT: Unemployment is at 8.5%. FACT: There’s been 35 straight months of unemployment above 8%…the highest long-term unemployment on record. FACT: Household income is the same today, as it was in 1996 [...]

The Facts: Email Marketing for Small Business

I recently attended a workshop, put on by the ASBA (Arizona Small Business Association), the presenter was Ron Cates from Constant Contact. The topic, The Power of Email Marketing. If you haven’t seen Ron Cates in action you’re missing out, this guy is brilliant! He knows how to make millions with email marketing, look him [...]

Support Ticket System Made Easy!

Gravity Forms Plugin

I needed a simple support ticket system, but I had some requirements. I didn’t want to spend a lot of money Or a lot of time setting it up and I didn’t want it to be complicated to use If your website isn’t strictly for support, you’ll probably want to set this help desk system [...]

Chapter 8: Blogging Benefits: Better Educated Customers

Customer Education

In Chapter Eight, I’ll teach you about the 5 types of blog articles you should use to educate your target market and the how-to for best business practices. The goal:  is to help you learn how to market your PSI from a consumer perspective. And to prove that there is power in using a business [...]

Using Promotional Business Products in 2012?

2012 Promotional Hat

I have never used promotional products in five years of business, but after the training I saw from Ron Spieler at Spieler Promotional I am adding it to my marketing strategy in 2012! You want to know what I love most about Ron’s presentation, he was not directly trying to sell his products, he educating [...]

Chapter 7: Blogging Benefits: Build A Community

Building a Community

In Chapter Seven, I’ll teach you about why you should be building a community of “fans” and how-to actually do it through your blog! The goal: to show you how having a support community can help increase the demand for your PSI (product, service, information). Word-of-mouth marketing will always be the best form of marketing [...]

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