Eggleston Business Development
Providing Small Business, Education - Resources - Support
As a small business owner, you may not have the luxury of a large IT department, which forces you to take on certain technical duties on your own or outsource them to qualified vendors. While this reality may mean that some technological advancements may be out of your immediate reach, you can still take advantage [...]
In school I learned about two concepts, Corporate Social Responsibility and Social Responsibility. Social Responsibility, as defined by Wikipedia Is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Corporate Social Responsibility (CSR), as defined by Wikipedia Is a form of corporate self-regulation integrated into a business model. CSR policy functions as [...]
Websites act as a business’s storefront in the digital age — it’s the first impression, the one chance to convert the visitor into a paying customer. One important element must be inherent in a successful website company to bring a visitor to the pivotal next step — the call to action. Landing Page The landing [...]
I am a big fan of simplicity. For obvious reasons. If something is too hard to do, the majority of people wont do it long enough to create a habit of it, resulting in failure. I experienced this very thing last year. I wanted to have a daily video training program, so I started The [...]
The rate of Internet efficiency continues to steamroll ahead. Online ad campaigns now seems so last year. Businesses are now moving past paid ads and launching organic social media campaigns to generate social buzz and increase traffic to their brand. Companies are developing apps that even pay consumers to check in at local businesses, rate [...]
There are many types on online businesses, and all of them have unique advantages and disadvantages. However, the amazing thing about the list of Internet Success Rules, Jeff Walker just published today on his blog, if follow and applied you’ll have success with your online business. I can honestly say, in all my years of [...]
About a week ago I wrote an article about Google’s initiative, Get Your Business Online. I wrote the article before attending the event and my skepticism was right, partnering Intuit was probably not the best decision. Sure they offered up a “free website”, “free domain name”, and “free hosting for a year”, but what they didn’t mention, a free 3 page [...]
Recently, I received an invitation to a workshop that is going to be put on by Google here in Phoenix, Arizona. This is the objective of their workshop: Join Google in person and get your business online. It’s fast, easy and free. Take your business from offline to online in about an hour. Google team [...]
“The List”, can have a huge impact on your success both online and offline these days. So it is important to have a list (names and emails of people who are interested in you, your company, and your products, services and information). Many of the small business owners I work with don’t have a list [...]
I am sure that by now you have noticed all the faces staring back at you from the search results in Google. If you’re not sure what I am talking about, here is an example of the first 4 results on the first page of Google for a search I did: You might be asking, ‘what [...]
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