Eggleston Business Development
Providing Small Business, Education - Resources - Support
The hard truth is this, if your SEO (search engine optimization) campaign is focused on unique visits, page rank, traffic volume, or click-through rate, you are missing the boat and probably spending a lot of money with little to no monetary return. We hear and are often told how important traffic is, and if we [...]
Over the past year and a half I have become committed to the Genesis Framework, for WordPress website development. Although it may not be as user-friendly (changing design, layouts, etc…) as other theme frameworks like, iThemes Builder, I do believe Genesis is the best framework available for developing amazing WordPress websites. However, if you want [...]
I converted to the Gravity Forms Plugin for WordPress over a year ago and since making that change, my life has changed! Well, at lest the part of it that was once frustrated with trying to figure out other form plugins and frustrated with figuring out how to make some plugins do things they weren’t really designed [...]
What is a business blogging strategy? It’s a plan of action that is specific to your business, that has a specific objective, all of which is centered around your blog and the content you publish. Why is a business blogging strategy important? The importance of the strategy will vary based on your business and your [...]
Answer: a. For most small businesses, they do not have the financial resources to run a bunch of advertising and marketing campaigns. Many don’t have the resources to even have a professionally designed and optimized website built. At least with blogging and some simple SEO you can do yourself, you still have an opportunity to [...]
I’m a huge fan of WordPress! I try really hard to teach small business owners how powerful a tool WordPress really is. I know WordPress can give any small business a competitive advantage. To aid small businesses with learning how to use WordPress, I’ve created, WordPressCoachTV. An online video tutorial resource that will teach you [...]
I’ve used several email marketing solutions, but none that I have used have provided the value that I receive from using Constant Contact. Below you’ll find a couple of reasons why I really like Constant Contact, and recommend it as a resource for small businesses. 1. Easy to use 2. Ideal for the small business [...]
When it comes to building a quality email list, most people overlook a critical first step. They fail to spend adequate time preparing the actual email sign-up form. To help I’ve gathered some “best practices” you should use to evaluate your current sign-up forms. Overall, your form should be clear, persuasive, and honest. 1. Keep [...]
Today I was reading this article from @toprank, Essential Online Marketing Shifts: Optimization & Adaptability. In that article Odden wrote, …I saw a video on the Inc. Magazine website titled, “Increase Your Search Engine Page Rank”. Is that really what a business needs to succeed online? An inflated PageRank score? What about understanding how to attract [...]
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