I am a big fan of simplicity. For obvious reasons. If something is too hard to do, the majority of people wont do it long enough to create a habit of it, resulting in failure.
I experienced this very thing last year. I wanted to have a daily video training program, so I started The Biz Dev Daily. Every day I would sit in front of my camera, record a 5-10 minute video training on business development, and then post it on my website. This whole process took about 2 hours. That is a lot of time when you have a business that is highly dependent on your involvement each day. The show only lasted 12 episodes. FAILURE. But it was a learning experience. I started evaluating what I was doing and how I could have done it differently to make it more effective. This “failure” has enabled me to better consult many of my clients.
The key to a successful business, regardless of the industry, is hinged on how duplicatable it is, and having systems that support that duplication.
If you can not delegate a task to someone else, you will always be stuck doing it. Think about it, if the growth of Apple Inc was dependent on Jobs and having enough space in his garage, would Apple be the international empire that it is today?
Information is the currency of our current economy, and more and more people are beginning to understand the power of being able to simply share their information with other people (consumers) that are looking for that specific information. This in turn results in relationships, trust, credibility, and ultimately the exchange of money.
So when I watched this video today, a promo from Google about Google+ Hangouts, I was excited. I don’t think it was the information in the video, rather the example used to illustrate the power of Google+ Hangouts.
Watch the video before you read any further!
Good, now watch it again without volume and focus on the example used.
The example: Hungry Hangout: Cupcakes
It would appear that the individual that started the Hangout was teaching those viewing how to make cupcakes.
Incase you’re not getting it, she used Google+ Hangouts to host a cooking class! One that could be streamed to a live audience, but then recorded and published via YouTube for viewing by those who did not attend the live broadcast.
What could you do? What information could you share, in a live broadcast that would enhance the lives of the people in your target market?
Webinars have been the hot trend for sharing valuable content with an audience over the past 2 years, but think about how much simpler it has become with Google+ Hangouts. Although webinars still have their place, mainly because Google+ Hangouts are so public, don’t be surprised with Google enhances the features and functionality of Hangouts to replace the need for a separate webinar solution.
Now watch the video again, focusing on how to start your Hangout, the first time you do it, it’s only like 5 steps (supposing you have Google+ already setup and a YouTube channel).
This was so exciting to me because there are so many people out there who have a voice, want to share it, but don’t because they’re limited by their technological abilities. Now with Google+ Hangouts, it’s simple for anyone to host a live broadcast, conference, or presentation on the Internet.
Just another reason why Google dominates the web, they keep things simple, no matter the user’s experience or skills.
How do you use Google+ Hangouts in your business? Use the comments below to share with us your success!