Chapter 6: Blogging Benefits: Low-to-no Cost Marketing

Illustration by: Thomas Ortega

In Chapter Six, I’ll break it down really simple. I’ll explain the cost and ROI of blogging, that’s it! After all that’s what you want to know right?

The goal: to help you better understand the value blogging can to your bottom line!

The simple fact that you can start a blog, today, without spending a dollar is incredible. And this is huge for small businesses with very little marketing budgets.

Although blogs have been gaining huge acceptance over the past few years, many of the business owners I consult with today, still lack the vision or understanding that a blog can be a powerful marketing tool. In my opinion and experience, it can even be the most beneficial.

So here is the break down for you:

The cost: As I already mentioned you can start a blog for free, and you can do it in less than 5 minutes.

The ROI: Unfortunately there’s no “one size fits all” standard when it comes to blogging ROI. And it’s simply because not all blogs are treated equally!

Let’s look at it this way. Whether you setup you blog yourself, spending $0 or you paid me $95 to do it. And in the first month you had one new customer or client, would you like that ROI? ABSOLUTELY!

I’ll get more into the cost and ROI in the full chapter! This is an exciting chapter, the money component always seems to excite people!