Chapter 8: Blogging Benefits: Better Educated Customers

Illustrated by: Thomas Ortega

In Chapter Eight, I’ll teach you about the 5 types of blog articles you should use to educate your target market and the how-to for best business practices.

The goal:  is to help you learn how to market your PSI from a consumer perspective. And to prove that there is power in using a business blog for information marketing!

If you want your customers to make smarter buying decisions, you’ve got to educate them!

This doesn’t mean you start in on why your PSI is so much better than your competitors. It means you help your customers better understand your PSI, and the other components they need to understand to help them make good buying decisions.

If you’re wondering why you would want to spend time educating your customers, you obviously didn’t start at the beginning. But the purpose is simple. If you help your customers do things smarter, easier, and right; they now see you as a valuable resource and expert. And who do you think they are going to call when they need your specific expertise?

These are the 5 types of blog articles you should be writing to better educate your market.

1. Tutorials – How-to (videos work great as an option)
2. Product or Service Reviews
3. Resources & Recommendations
4. F.A.Q
5. Myth Busting