Part 2: Using dsIDXPress from Diverse Solutions to generate real leads

If you read part one of this little series (Part 1: Using WordPress & a Real Estate Specific Theme) then you know I recommended that you use WordPress as a FREE solution for building your website (NOTE: this is not for WordPress.com sites, you must be using a self-hosted WordPress site).

Now Diverse Solutions, a company dedicated to Internet Marketing for Real Estate Agents, has developed a really sweet plugin that was designed to integrate with WordPress sites, called: dsIDXPress.

I am really impressed with the functionality of this tool. I will share with you 3 of, what I think, are the best features of this plugin.

1. Insert a property listing into any page or post with a few simple clicks
2. Enables property search directly from your website (no redirecting to a cheesy search page)
3. Automatically builds search engine friendly pages

1. Insert a property listing into any page or post with a few simple clicks

Because the platform for this plugin is WordPress it means the usability is going to be easy! And with a few clicks and drag and drop options you can build beautiful pages displaying property details like: pictures, details, and maps.

2. Enables property search directly from your website (no redirecting to a cheesy search page)

I have seen a lot of MLS systems that require your visitors to be redirected to a cheesy and unprofessional website to perform their search. And you can never be sure if they will every find your site again. But with dsIDXPress your visitors will never leave your site when searching for or viewing property details. Which means higher ROI and a larger warmer lead count.

3. Automatically builds search engine friendly pages

An example of how this works: Lets say you sell real estate in Phoenix Arizona and one of your communities is called Great Desert Waters. Now if you want to publish an independent site that features all the properties for the Great Desert Waters subdivision then dsIDXPress makes that process very simple, in fact, it is virtually automatic. This site becomes very search engine friendly because it is specific to a city and zip code.

Using dsIDXPress combined with dsSearchAgent to generate warm-to-hot leads

With the dsIDXPress solution installed and setup to generate traffic to your site, getting leads is simply done with the addition of the dsSearchAgent solution. With the dsSearchAgent you can establish settings that will require people to enter their information when using your site to search for and view properties.

Here is how it works:

Someone looking for homes in your state or city goes to your website, which they discovered through a Google search, and then begins looking through properties. Once they have viewed 2 maybe 3 (you can set this to any number) properties, in order to view the next property, they must enter their name, email, phone number, and whatever information you are going to request from them. This information is then sent to you which qualifies as a warm lead.

It is that simple! dsIDXPress will eliminate a lot of stress and frustration. It will even create a very automated system that will allow you to focus more time on serving your clients.

Keep Reading:

Part 3: How to develop individual community websites in 15 minutes or less